Answered By: Cynthia Slater
Last Updated: Jun 02, 2017     Views: 26

The project is for International Food Marketing (FMK314) -

"The German bakery company, is interested in marketing a pre-mixed bread to the US market.  I need to know:

  1. What are the obstacles to importing to the USA in terms of legal issues
  2. What are the obstacles to importing to the USA in terms of consumer acceptability  (bread buying and eating habits)
  3. What strategy/positions would be best considered for introduction and why."

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